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I recently had the distinct pleasure of being featured in Sprout Social’s blog, Insights. The topic was Why Digital Literacy Matters for Marketers: “Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of … Continue reading Content Marketing, Social Media, and Digital Literacy
Like many entrepreneurs, Minal had a book idea. Her problem? She didn’t have time to write! She looked into hiring a ghostwriter, and was pleasantly surprised.
Writing engaging SaaS content is sometimes a challenge, but a healthy one. Sometimes, though, us writers even get to have a little fun.
There’s a certain willingness among writers with research skills to step out of their comfort zone and exercise their newfound expertise through writing.
Finding good technical writers is a critical part of content strategy. Challenges don’t scare technical writers off.
When a childhood friend from St. Thomas heard that someone was looking for travel writers in the Virgin Islands, she messaged me.
Once you’ve made the decision to hire an SEO content writer, the next questions are obvious. Where do you look, and how do you get them on your team?
In the age of “business casual” language, striking a balance is the secret to writing engaging B2B content marketing.
Preventable churn is hard to see, creeping around at the edges of day-to-day business and eating up revenue. It’s tricky to catch because: Every SaaS (Software as a Service) company expects to experience some level of churn Customers churning out don’t directly affect the flow of operations Once customers are lost, it can be difficult … Continue reading How to Tell Whether You’re Experiencing Preventable Churn
There’s no question that first impressions are important, especially in business. How much more important, then, is the impression a customer gets once they’ve made their first payment and activated your product? Very, apparently. A study by Price Intelligently found that a 1% increase in acquisition translates to a 3% improvement in your bottom line. … Continue reading How to Optimize your Onboarding Process to Reduce Early Churn
Shannon Burton 