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How to Tell Whether You’re Experiencing Preventable Churn

Preventable churn is hard to see, creeping around at the edges of day-to-day business and eating up revenue. It’s tricky to catch because: Every SaaS (Software as a Service) company expects to experience some level of churn Customers churning out don’t directly affect the flow of operations Once customers are lost, it can be difficult … Continue reading How to Tell Whether You’re Experiencing Preventable Churn

How to Optimize your Onboarding Process to Reduce Early Churn

There’s no question that first impressions are important, especially in business. How much more important, then, is the  impression a customer gets once they’ve made their first payment and activated your product? Very, apparently. A study by Price Intelligently found that a 1% increase in acquisition translates to a 3% improvement in your bottom line. … Continue reading How to Optimize your Onboarding Process to Reduce Early Churn

7 Ways to Raise Your Perceived Value to Customers and Grow Recurring Revenue

Perception is not always based in reality, and therefore isn’t always rational. “Sensation transference,” for example, happens when product packaging changes consumers’ experience of a product. Coca-Cola dealt with repercussions of the phenomenon in 2012 when some customers said that the soda tasted differently when packaged in a special white can with polar bears. The … Continue reading 7 Ways to Raise Your Perceived Value to Customers and Grow Recurring Revenue