Writing Engaging SaaS Content for Organic Search
Writing engaging SaaS content is sometimes a challenge, but a healthy one. Sometimes, though, us writers even get to have a little fun.
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Finding Writers With Research Skills
There’s a certain willingness among writers with research skills to step out of their comfort zone and exercise their newfound expertise through writing.
Finding Good Technical Writers
Finding good technical writers is a critical part of content strategy. Challenges don’t scare technical writers off.
Travel Writers in the Virgin Islands and Beyond
When a childhood friend from St. Thomas heard that someone was looking for travel writers in the Virgin Islands, she messaged me.
How to Hire an SEO Content Writer
Once you’ve made the decision to hire an SEO content writer, the next questions are obvious. Where do you look, and how do you get them on your team?
Writing Engaging B2B Content Marketing
In the age of “business casual” language, striking a balance is the secret to writing engaging B2B content marketing.
How to Tell Whether You’re Experiencing Preventable Churn
Preventable churn is hard to see, creeping around at the edges of day-to-day business and eating up revenue. It’s tricky to catch because: Every SaaS (Software as a Service) company expects to experience some level of churn Customers churning out don’t directly affect the flow of operations Once customers are lost, it can be difficult … Continue reading How to Tell Whether You’re Experiencing Preventable Churn
How to Optimize your Onboarding Process to Reduce Early Churn
There’s no question that first impressions are important, especially in business. How much more important, then, is the impression a customer gets once they’ve made their first payment and activated your product? Very, apparently. A study by Price Intelligently found that a 1% increase in acquisition translates to a 3% improvement in your bottom line. … Continue reading How to Optimize your Onboarding Process to Reduce Early Churn
7 Ways to Raise Your Perceived Value to Customers and Grow Recurring Revenue
Perception is not always based in reality, and therefore isn’t always rational. “Sensation transference,” for example, happens when product packaging changes consumers’ experience of a product. Coca-Cola dealt with repercussions of the phenomenon in 2012 when some customers said that the soda tasted differently when packaged in a special white can with polar bears. The … Continue reading 7 Ways to Raise Your Perceived Value to Customers and Grow Recurring Revenue
Deserting LGBTQ+ Virgin Islanders
A VI community group changed its name for Pride, and lost 400 members. Homophobia in the Caribbean is nothing new, and the U.S. Virgin Islands certainly has its share. When the U.S. Supreme Court was still considering whether to legalize same-sex marriage in all states and territories in 2014, Virgin Islanders marched down the streets of … Continue reading Deserting LGBTQ+ Virgin Islanders
Shannon Burton 