In the push to acquire customers and amplify MRR, it may be easy to forget that the number of active accounts is just one factor that affects a subscription SaaS business’s bottom line. Just as important is how you price your software. While acquisition is critical in the earliest stages of a SaaS business, a … Continue reading 11 Tactics to Correctly Price a Subscription Software Service
COVID-19 and the need for social distancing has forever changed the way we do business. If you haven’t already digitally transformed your marketing, you’re falling behind.
I recently had the distinct pleasure of being featured in Sprout Social’s blog, Insights. The topic was Why Digital Literacy Matters for Marketers: “Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of … Continue reading Content Marketing, Social Media, and Digital Literacy
Like many entrepreneurs, Minal had a book idea. Her problem? She didn’t have time to write! She looked into hiring a ghostwriter, and was pleasantly surprised.
Writing engaging SaaS content is sometimes a challenge, but a healthy one. Sometimes, though, us writers even get to have a little fun.
There’s a certain willingness among writers with research skills to step out of their comfort zone and exercise their newfound expertise through writing.
Finding good technical writers is a critical part of content strategy. Challenges don’t scare technical writers off.
When a childhood friend from St. Thomas heard that someone was looking for travel writers in the Virgin Islands, she messaged me.
Once you’ve made the decision to hire an SEO content writer, the next questions are obvious. Where do you look, and how do you get them on your team?
In the age of “business casual” language, striking a balance is the secret to writing engaging B2B content marketing.