7 Ways to Raise Your Perceived Value to Customers and Grow Recurring Revenue

Perception is not always based in reality, and therefore isn’t always rational.

“Sensation transference,” for example, happens when product packaging changes consumers’ experience of a product. Coca-Cola dealt with repercussions of the phenomenon in 2012 when some customers said that the soda tasted differently when packaged in a special white can with polar bears. The soda recipe, Coca-Cola assured, was unchanged.

While Coca-Cola had to spend time recovering from their well-intentioned fundraising effort for an endangered species, perception goes the other way as well.

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