How much do you spend on customer acquisition?
If the answer is “too much,” you’re not alone.
When you combine the cost of research, marketing, and advertising with onboarding new customers—not to mention the prospective customers who ultimately don’t sign up for your product or service—a business often discovers that they actually lose money on customers’ first annual contracts.
While your pricing model is at the core of your business and is what the customer sees, there are internal pricing strategies that can be applied to different models depending on your goals. Let’s take a look at a few.